JAMIE READ

Founder, Metaverse for Good

    Jamie has 20 years of strategic marketing and entrepreneurial experience across numerous industries, including fintech, Web3, healthcare, technology, food and international trade. He has built award-winning integrated marketing teams in North America, the Middle East and Asia for Fortune 500 clients, governments, NGOs and startups.

    With an extensive global network and entrepreneurial spirit, Jamie founded the BriteBirch Collective, a global, decentralized integrated network of experienced creative, crypto, tech and business consultants, delivering bespoke teams to help solve brand and business challenges through diversity, creativity and the application of new technologies.

    Jamie is CMO of CreDA, blockchain-based decentralized credit agency, a founding member of Fluid Collective and on the board of advisers for Web3, healthtech and biotech start-ups in Europe, North America and Asia. He serves as Communications Chair for the Canada-ASEAN Business Council, supporting Canada’s business community in Southeast Asia and championing a Canada-ASEAN free trade agreement.

    Previously, Jamie was Managing Director of Sectors at Edelman in Singapore, responsible for integration and diversification in the agency’s largest sector teams: Financial, Technology, Healthcare and Food & Beverage. Prior to this, Jamie was Regional Healthcare Director at Edelman for Southeast Asia, integration lead at TBWA and Group Account Director at Ketchum for the Middle East and Africa.

    Jamie’s career has always focused on creating integrated teams and solutions, whether in advertising, public relations or in-house roles, and this approach has resulted in numerous award-winning marketing campaigns for some of the most recognized brands in the world.

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